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pro vyhledávání: '"Danilo Garcia-Rivera"'
Autor:
Danilo Garcia-Rivera, Sebastián Matamoros-Rojas, Claudia Pezoa-Fuentes, Iván Veas-González, Cristian Vidal-Silva
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 2, Pp 558-570 (2022)
Engagement represents the commitment and bond between a brand and its customers, and achieving high levels of engagement is now a competitive advantage for companies. Determining the engagement index was a high-cost activity for organizations and con
Externí odkaz:
https://doaj.org/article/00a4060a19824b378bfb0c946861471d
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 2, Pp 765-776 (2023)
Sentiment analysis is a new tool on new social media platforms, locations very attractive to the global consumer industry to investigate, due to their relevance and increased consumption in a pandemic. This study aims to determine the predominant sen
Externí odkaz:
https://doaj.org/article/9e9eaef56ed74f4593db95abb0b8f4c0