Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Danilo C. Dantas"'
Publikováno v:
European Journal of Marketing. 56:1337-1371
PurposeThe purpose of this paper is to report on the development and validation of a consumer power scale comprising a personal and a social power dimension. Personal power refers to consumers’ perceived ability to resist and ignore a firm’s mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0473e73fb218330fcb82cf5b139c87a
https://doi.org/10.1108/ejm-08-2019-0652
https://doi.org/10.1108/ejm-08-2019-0652
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 39:293-312
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d63a2479f80c57887a72d5156c4bbd5
https://doi.org/10.1002/cjas.1657
https://doi.org/10.1002/cjas.1657
Autor:
Danilo C. Dantas
Publikováno v:
Revue musicale OICRM. 8:138-147
Les transformations de l’industrie de la musique causées par la révolution digitale ont forcé les musiciens à maîtriser de nouvelles compétences qui vont au-delà de leurs talents artistiques. Une de ces compétences est le développement et
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e47174a94db6b7c4e763639babcc6aa
https://doi.org/10.7202/1079793ar
https://doi.org/10.7202/1079793ar
Publikováno v:
Tourism Management. 74:173-189
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb3fa344ccf059e03d71d2bb9e56da4d
https://doi.org/10.1016/j.tourman.2019.03.008
https://doi.org/10.1016/j.tourman.2019.03.008
Publikováno v:
Computers in Human Behavior. 129:107149
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e00acb09c93d2b884f02b813ef7a711
https://doi.org/10.1016/j.chb.2021.107149
https://doi.org/10.1016/j.chb.2021.107149
Publikováno v:
Tourism management perspectives
Tourism management perspectives, Elsevier, 2020, 34, pp.100670-. ⟨10.1016/j.tmp.2020.100670⟩
Tourism management perspectives, Elsevier, 2020, 34, pp.100670-. ⟨10.1016/j.tmp.2020.100670⟩
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15bde6d0c24df61e34418195904da00f
https://hal.archives-ouvertes.fr/hal-03491063
https://hal.archives-ouvertes.fr/hal-03491063
Publikováno v:
Journal of Public Policy & Marketing. 37:245-259
Unsustainable consumption is an important cause of the continued deterioration of the global environment. The authors compare the ecological impact of anticonsumption lifestyles and environmental concern. Findings indicate that high scores on anticon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28257579a1f545640eab2ec858f282a5
https://doi.org/10.1177/0743915618810448
https://doi.org/10.1177/0743915618810448
Publikováno v:
AMS Review. 8:214-227
This article contributes to the literature on consumer power in consumer-firm relationships in three ways. First, it proposes a consumer empowerment framework adopting a consumer perspective that includes the antecedents and consequences of consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d95569456245c3a615d2797b71d2c438
https://doi.org/10.1007/s13162-018-0120-4
https://doi.org/10.1007/s13162-018-0120-4
Publikováno v:
Journal of Interactive Marketing. 41:60-80
Social media platforms enable firms to communicate directly and often publicly with individual consumers. In this research, comprising four online studies, the authors investigate how the tone of voice used by firms (human vs. corporate) influences p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2cb26acc294807cbc8624ed488c67942
https://doi.org/10.1016/j.intmar.2017.10.001
https://doi.org/10.1016/j.intmar.2017.10.001
Publikováno v:
Academy of Management Proceedings. 2020:19678
Despite the importance of the creative industry for the economy and the need for entrepreneurship education in this area (DCMS, 2001; UNESCO, 2013), there is still a limited understanding of the co...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56f12f86e7a35a092828cd3f97790957
https://doi.org/10.5465/ambpp.2020.19678abstract
https://doi.org/10.5465/ambpp.2020.19678abstract