Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Danielle Testa"'
Autor:
Elena E. Karpova, Danielle Testa
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 26:700-716
PurposeDecision-makers must be well-informed to successfully impact the future of the business. The purpose of this study was to explore experiences of US fashion retail executives when making business decisions to understand what resources and strat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86708d88b3a67068c9b3a901cf3ea6cc
https://doi.org/10.1108/jfmm-08-2020-0169
https://doi.org/10.1108/jfmm-08-2020-0169
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:569-584
PurposeThe purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what drives popularity of sustainable fashion among digital consumers?Design/met
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caa0020e8c3197107fc71a061a858e4d
https://doi.org/10.1108/jfmm-11-2019-0266
https://doi.org/10.1108/jfmm-11-2019-0266
Autor:
Danielle Testa, Ann Marie Fiore
The purpose of this study was to explore a new undergraduate course that has been conceptualized to foster student trend forecasting skills and abilities to adapt those skills to various fashion industry roles. This could enable students to both (a)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f24ab217e50186335d7eb1b63745ac91
https://doi.org/10.31274/itaa.8470
https://doi.org/10.31274/itaa.8470
The purpose of this study was to examine the role of brand experience, as conceptualized by Brakus, Schmidt, and Zarantonello’s (2009), in fostering Consumer Based Brand Equity (CBBE) elements associated with the new store format and their impact o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20a72eb9a31bac25d06980a58835b2ae
https://doi.org/10.31274/itaa.8469
https://doi.org/10.31274/itaa.8469
Publikováno v:
Journal of Retailing and Consumer Services. 57:102246
The purpose of this study was to examine the role of brand experience, as conceptualized by Brakus, Schmidt, and Zarantonello’s (2009), in fostering Consumer Based Brand Equity (CBBE) elements associated with the new store format and their impact o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::067e4aba9e564321efd5dd1c7c6be89b
https://doi.org/10.1016/j.jretconser.2020.102246
https://doi.org/10.1016/j.jretconser.2020.102246