Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Danielle Kushner Smith"'
Publikováno v:
Sport, Business and Management: An International Journal. 11:287-301
PurposeMany sport venues utilize digital ticketing, in some instances exclusively. Forced technology adoption among ticket buyers in nonsport contexts, (i.e. airline passengers) has been shown to produce negative responses among consumers. The purpos
Autor:
Jensen, Jonathan A.1, Smith, Danielle Kushner2
Publikováno v:
Sport Marketing Quarterly. 2024, Vol. 33 Issue 1, p16-31. 16p.
Publikováno v:
Sport, Business & Management; 2021, Vol. 11 Issue 3, p287-301, 15p
Autor:
Brenda Pitts
The third edition of Case Studies in Sport Business Marketing brings together a diverse, global collection of 35 scholars to analyze contemporary topics in sport marketing as case studies to demonstrate the application of marketing techniques in the