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pro vyhledávání: '"Danielle A. Chmielewski-Raimondo"'
Publikováno v:
Journal of Marketing. 86:32-49
The authors draw on the sociological theories of the “liability of newness” and the “liability of adolescence” to generate new insights into relationship evolution. First, they show how a new relationship in its “honeymoon” phase exhibits
Publikováno v:
Journal of the Academy of Marketing Science. 49:418-436
Marketing scholars have long acknowledged that buyer–supplier relationships (BSRs) evolve over time. Nevertheless, truly dynamic considerations tend to be confined to the “future research” sections of papers. Performing dynamic BSR research is
Publikováno v:
Journal of Accounting Education. 34:41-58
The ‘field-trip’ as part of the educational experience is not new, and issues associated with it have been explored in the literature from a variety of perspectives. Site-visits and work experience-based placements provide the potential to add va