Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Daniela Menezes Garzaro"'
Autor:
Samara De Carvalho Pedro, Fernanda Edileuza Riccomini de Souza, Daniela Menezes Garzaro, Claudia Brito da Silva Cirani, Maria Tereza Saraiva de Souza
Publikováno v:
International Journal of Innovation. 9:496-521
Objective: To carry out a mapping of studies on innovation and public policies, presenting an overview of the scientific discussion on the topic to suggest proposals for future studies.Design / methodology / approach: A bibliometric study, through ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::178ebf64b69b8e90414cfb6fbdea6be9
https://doi.org/10.5585/iji.v9i3.19676
https://doi.org/10.5585/iji.v9i3.19676
Autor:
Daniela Menezes Garzaro, Leonardo Vils, Thiago Chiorino Costa, Marcelo Carvalho, Samara de Carvalho Pedro
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 20, n. 4 (2021): (out.dez.); 455-480
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Study objective: To know the importance of donations during the pandemic period with the aid of virtual live events and understanding what factors influence individuals to make donations during this crisis. Thus, we aim to verify how the involvement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2e4b400d723474352af621123c946aa
https://doi.org/10.5585/remark.v20i4.19013
https://doi.org/10.5585/remark.v20i4.19013
Autor:
Daniela Menezes Garzaro, Claudia Brito Silva Cirani, Fernanda Edileuza Riccomini, Samara de Carvalho Pedro, Kambou Sie Kevin
Publikováno v:
Journal of Marketing for Higher Education. :1-21
Educational marketing enabled higher education institutions (HEIs) to identify consumer needs and prepare actions to enhance their competitiveness. The educational field specificities are not consi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fffb81063d64e0475fed8e61ce9daa32
https://doi.org/10.1080/08841241.2021.1966157
https://doi.org/10.1080/08841241.2021.1966157
Publikováno v:
International Journal of Bank Marketing. 39:1-23
PurposeIn this work, the author verified the effect of interactivity and social presence on engagement with bank customers, how much these relationships affect the experience with the brand and their effect on satisfaction and loyalty, while highligh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::464252a889f5eabb0b1b6047eec0b94f
https://doi.org/10.1108/ijbm-08-2020-0457
https://doi.org/10.1108/ijbm-08-2020-0457
Autor:
Daniela Menezes Garzaro, Samara de Carvalho Pedro, Fernanda Edileuza Riccomini, Luís Fernando Varotto
Publikováno v:
Future Studies Research Journal: Trends and Strategies; Vol 12, No 1 (2020): January/April; 60-86
Future Studies Research Journal: Trends and Strategies [FSRJ]; Vol 12, No 1 (2020): January/April; 60-86
Future Studies Research Journal: Trends and Strategies [FSRJ]; Vol 12, No 1 (2020): January/April; 60-86
Objective: To identify the current direction of research on relationship marketing in the business to consumer (B2C) modality at virtual environments (internet and cell phone applications), focusing on startups companies, highlighting the main constr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::12bed7440f8b2d13a07bd37cef713db7
https://doi.org/10.24023/futurejournal/2175-5825/2020.v12i1.420
https://doi.org/10.24023/futurejournal/2175-5825/2020.v12i1.420
Autor:
André Torres Urdan, Otávio Bandeira de Lamônica Freiree, Daniela Menezes Garzaro, Marcelo Carvalho
Publikováno v:
Revista Ibero-Americana de Estratégia; Vol 18, No 3 (2019): July/September; 498-507
Revista Ibero Americana de Estratégia-RIAE
Revista Ibero-Americana de Estratégia (RIAE)
instacron:RIEOEI
Revista Ibero Americana de Estratégia-RIAE
Revista Ibero-Americana de Estratégia (RIAE)
instacron:RIEOEI
Objective: Our main purpose with this technical report was to propose actions for a retail shoe trade that result in equalization among the varieties of products offered, stock level and invested capital. Method: It is a qualitative research conducte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a0c35058d3a44809e83d6f46f0d9d23
https://doi.org/10.5585/riae.v18i2.2637
https://doi.org/10.5585/riae.v18i2.2637
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 18, n. 3 (2019): (jul./set.); 246-265
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Revista Brasileira de Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
Brazilian Journal of Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Revista Brasileira de Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
Brazilian Journal of Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1bf60d3658686261d2263f6912a7ee7a
https://periodicos.uninove.br/remark/article/view/16374
https://periodicos.uninove.br/remark/article/view/16374
