Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Daniela Beyersdorfer"'
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world's largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded it
Autor:
Daniela Beyersdorfer, Stefan Thomke
The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of la
When Stefan Oschmann became CEO and Chairman of the Executive Board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology pl
The B case documents developments in the Alzira model looking at the impact of new shareholder Centene, new programs and tools that have been developed, and changes in Spain's political environment that have impacted the model.
Autor:
Daniela Beyersdorfer, Stefan Thomke
The case describes how A. Lange & Sohne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, ag
Longchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather
In 2016, Europe struggles to cope with one of the largest refugee flows it has ever witnessed.
Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races
Petrom was privatized by the Romanian state in 2004 and acquired by Austrian oil company OMV, with the state retaining a 20.6% stake in the company. The situation was particularly challenging for the foreign investor since the sector in which the com
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, or Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability'Brewing a Better World'-app