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pro vyhledávání: '"Daniel Rowles"'
Autor:
Daniel Rowles
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now availab
Autor:
Daniel Rowles
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing
Autor:
Daniel Rowles
Los avances tecnológicos y la globalización han obligado a las empresas a expandirse al mundo digital, las redes sociales se han convertido en los principales difusores de la imagen de las marcas, sea positiva o negativa, de modo que todo aquel que
Autor:
Daniel Rowles, Ciaran Rogers
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts
Autor:
Daniel Rowles
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow
Autor:
Daniel Rowles, Thomas Brown
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing busi
Autor:
Daniel Rowles
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning
Autor:
Daniel Rowles
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, commu