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pro vyhledávání: '"Daniel L. Tompkins"'
Autor:
Hoontaek Seo, Daniel L. Tompkins
Publikováno v:
The BRC Academy Journal of Business. 9:33-44
Publikováno v:
Journal of Promotion Management. 17:438-456
Promotional upgrades to auction listings are now a ubiquitous feature of auction Web sites. We examine 705 auctions of a single consumer-electronic product on eBay and test whether use of various promotions results in a greater probability of sale or
Publikováno v:
Journal of Promotion Management. 17:426-437
This study draws on signaling theory to test whether seller and product characteristics impact the use of display-type versus informational-type promotion on eBay. The authors predict that display-type promotion is used by less-experienced sellers wh
Publikováno v:
Managerial and Decision Economics. 30:253-264
Over the last two decades, marketers have gravitated toward placing their ads in specific television programs such as the Super Bowl, Academy Awards, and the last episodes of sitcoms. While anecdotal evidence of positive outcomes in the form of incre
Autor:
Daniel L. Tompkins, Greg Filbeck
Publikováno v:
The Journal of Investing. 13:72-80
Longer-tenure fund managers are often thought to provide better returns than shorter-tenure fund managers. An examination using a risk-adjusted performance measure indicates that the longest-tenured managers do show better risk-adjusted performance t
Autor:
Daniel L. Tompkins
Publikováno v:
Business Horizons. 43:73-77
Publikováno v:
Journal of Real Estate Research. 6(1):9-18
Real estate investment trusts (REITs) offer investors the ability to more easily include real estate-related assets in their investment portfolios. Certain REIT characteristics may allow some REITs to outperform others. Empirical research in the fina