Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Daniel Klapper"'
Publikováno v:
Journal of Business Research. 111:290-304
Traditionally, the choice-based conjoint analysis relies on the assumption of rational decision makers that use all available information. However, several studies suggest that people ignore some information when making choices. In this paper, we bui
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::533680b5ca7257a0e2d89e837a3f243c
https://doi.org/10.1016/j.jbusres.2019.01.061
https://doi.org/10.1016/j.jbusres.2019.01.061
Autor:
Vlada Pleshcheva, Daniel Klapper
Publikováno v:
Marketing ZFP. 42:48-66
In this paper, we explore co-movements of the vehicle price sensitivity to fuel economy with changes in fuel prices. Previous literature has investigated the responsiveness of vehicle prices to fuel prices or fuel economy. We are interested in the in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ceb619cf4c8cb4ead4d02933980bcf1c
https://doi.org/10.15358/0344-1369-2020-1-48
https://doi.org/10.15358/0344-1369-2020-1-48
Publikováno v:
Journal of the Academy of Marketing Science. 48:449-477
Psychology and economics (together known as behavioral economics) are two prominent disciplines underlying many theories in marketing. The extensive marketing literature documents consumers’ nonrational behavior even though behavioral biases might
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2fa5603d793bada81cae6185e48290ce
https://doi.org/10.1007/s11747-019-00699-x
https://doi.org/10.1007/s11747-019-00699-x
Publikováno v:
Journal of Marketing Research. 56:557-580
The authors propose a new, exploratory approach for analyzing market structures that leverages two recent methodological advances in natural language processing and machine learning. They customize a neural network language model to derive latent pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92d9376c8cb86e4f0078ddac03ecef83
https://doi.org/10.1177/0022243719833631
https://doi.org/10.1177/0022243719833631
Autor:
Daniel Klapper, Wesley R. Hartmann
Publikováno v:
Marketing Science. 37:78-96
We explore the effects of television advertising in the setting of the National Football League’s Super Bowl telecast. The Super Bowl is well suited for evaluating advertising because viewers pay attention to the ads, more than 40% of households wa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9cc8958b97873519fc7dfa2d495c9422
https://doi.org/10.1287/mksc.2017.1055
https://doi.org/10.1287/mksc.2017.1055
Autor:
Daniel Klapper, German Zenetti
Publikováno v:
Journal of Retailing. 92:352-372
Measuring the effects of advertising on consumers’ purchase decisions is an important yet difficult task in retailing because the effect can depend on both current and past advertising efforts and on the co-occurrence of other marketing instruments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65b9ce6663b885bce2bafd7e7c2d0d32
https://doi.org/10.1016/j.jretai.2016.02.004
https://doi.org/10.1016/j.jretai.2016.02.004
Publikováno v:
International Journal of Research in Marketing. 33:11-26
Online customer reviews (OCRs) have become a major source of information for customers in the Internet. Understanding the impact of OCRs on customers' decisions is an important challenge for academics and practitioners. We apply a choice-based conjoi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aad2481fd17e088b41969142ddca92f2
https://doi.org/10.1016/j.ijresmar.2014.12.004
https://doi.org/10.1016/j.ijresmar.2014.12.004
Publikováno v:
Marketing ZFP. 38:44-58
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0b154cafdef6e0e939fc7786f2325b0
https://doi.org/10.15358/0344-1369-2016-1-44
https://doi.org/10.15358/0344-1369-2016-1-44
Publikováno v:
HICSS
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19dd5a57566e6cf45f9e5014058e9e63
https://doi.org/10.24251/hicss.2018.115
https://doi.org/10.24251/hicss.2018.115
Autor:
Daniel S. Kostyra, Daniel Klapper
Publikováno v:
Marketing ZFP. 37:69-78
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::113515024fb597e129cc593fe0670aac
https://doi.org/10.15358/0344-1369-2015-2-69
https://doi.org/10.15358/0344-1369-2015-2-69