Výsledky vyhledávání

Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis

Autor: Daniel Guhl, Narine Yegoryan, Daniel Klapper

Publikováno v: Journal of Business Research. 111:290-304

Traditionally, the choice-based conjoint analysis relies on the assumption of rational decision makers that use all available information. However, several studies suggest that people ignore some information when making choices. In this paper, we bui

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::533680b5ca7257a0e2d89e837a3f243c
https://doi.org/10.1016/j.jbusres.2019.01.061

Zobrazit plný text záznamu

Behavioral biases in marketing

Autor: Katharina Dowling, Narine Yegoryan, Daniel Klapper, Lucas Stich, Daniel Guhl, Martin Spann

Publikováno v: Journal of the Academy of Marketing Science. 48:449-477

Psychology and economics (together known as behavioral economics) are two prominent disciplines underlying many theories in marketing. The extensive marketing literature documents consumers’ nonrational behavior even though behavioral biases might

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2fa5603d793bada81cae6185e48290ce
https://doi.org/10.1007/s11747-019-00699-x

Zobrazit plný text záznamu

Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing

Autor: Daniel Guhl

Publikováno v: European Journal of Operational Research. 277:684-698

It is well known that price endogeneity is a severe problem in demand models for market-level data (e.g., aggregate logit models) because it leads to biased estimates and therefore incorrect managerial implications. If the price parameter varies over

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::10c852e5a49f48408f1623f2ff4ac9f6
https://doi.org/10.1016/j.ejor.2019.02.058

Zobrazit plný text záznamu

P2V-MAP: Mapping Market Structures for Large Retail Assortments

Autor: Sebastian Gabel, Daniel Klapper, Daniel Guhl

Publikováno v: Journal of Marketing Research. 56:557-580

The authors propose a new, exploratory approach for analyzing market structures that leverages two recent methodological advances in natural language processing and machine learning. They customize a neural network language model to derive latent pro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::92d9376c8cb86e4f0078ddac03ecef83
https://doi.org/10.1177/0022243719833631

Zobrazit plný text záznamu

Plný text ve formátu HTML

Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs

Autor: Daniel Guhl, Sebastian Gabel

Publikováno v: SSRN Electronic Journal.

Loyalty programs (LP) and rewards are ubiquitous in retailing, designed to increase customer expenditures and retention, gather abundant customer-level data, and design individually targeted coupons. Although studies have analyzed the individual impa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5843d42d2c7a27c96d05148c6f1036c5
https://doi.org/10.2139/ssrn.3911157

Zobrazit plný text záznamu

Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data

Autor: Bernhard Baumgartner, Daniel Guhl, Thomas Kneib, Winfried J. Steiner

Publikováno v: OR Spectrum. 40:837-873

In most previous applications of brand choice models, possible time-varying effects in consumer behavior are ignored by merely imposing constant parameters. However, it is very likely that trends or short-term variations in consumers’ intrinsic bra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5d78cfb4183441b01c82990b8678cda2
https://doi.org/10.1007/s00291-018-0530-6

Zobrazit plný text záznamu

Plný text ve formátu HTML

Estimating time-varying parameters in brand choice models: A semiparametric approach

Autor: Daniel Guhl, Bernhard Baumgartner, Thomas Kneib, Winfried J. Steiner

Publikováno v: International Journal of Research in Marketing. 35:394-414

Nowadays, brand choice models are standard tools in quantitative marketing. In most applications, parameters representing brand intercepts and covariate effects are assumed to be constant over time. However, marketing theories, as well as the experie

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::86012e3d1b4092d3b468ea52d4028ae4
https://doi.org/10.1016/j.ijresmar.2018.03.003

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání