Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Daniël Johannes Petzer"'
Publikováno v:
Journal of Relationship Marketing. 21:285-323
Publikováno v:
Journal of Consumer Behaviour. 21:955-972
Publikováno v:
International Journal of Bank Marketing. 39:725-750
PurposeUsing the stimulus–organism–response (S–O–R) framework, this study investigates the role of trust (organism) in influencing the behavioural intentions (response) of emerging market retail banking customers, based on the banks' selected
Publikováno v:
Journal of Relationship Marketing. 20:282-318
The study investigates the role of customer delight and calculative commitment in mediating the satisfaction-loyalty link. It also investigates the role of perceived employee skills in strengthenin...
Publikováno v:
European Business Review. 33:642-666
Purpose The purpose of this paper is to examine specific gratifications obtained from using mobile instant messaging (MIM) applications by applying the uses and gratifications theory. This study explores the relationships between motivational factors
Publikováno v:
The TQM Journal. 33:1263-1280
PurposeMarketing literature has made little progress on the connection between service quality and customer citizenship advocacy, helping and feedback sub-dimensions that may promote competitiveness. It is also unclear to what extent service quality
Publikováno v:
International Journal of Bank Marketing. 39:357-359
Publikováno v:
International Journal of Quality & Reliability Management. 36:601-619
PurposeThe purpose of this paper is to assess the mediating effect of customer engagement on the relationships between selected relationship quality and value antecedents (commitment, customer satisfaction, trust and customer value), and the conseque
Publikováno v:
Southern African Business Review. 19:44-71
Increased costs, competition and a dynamic environment have led to South African domestic airlines relying more on their own websites as outlets for airline tickets. Customers’ e-commerce uptake with respect to buying airline tickets online ha
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Peer-to-peer (P2P) ride sharing companies actively contribute to economic activity in developing economies with low-income levels, where many citizens may not own motor vehicles. However, more guidance is needed on the recruitment and retention of se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7ca8ada2481d1fdd00704c6d64f5826
https://doi.org/10.1007/978-3-030-42545-6_73
https://doi.org/10.1007/978-3-030-42545-6_73