Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Daniël J. Petzer"'
Publikováno v:
South African Journal of Business Management, Vol 50, Iss 1, Pp e1-e12 (2019)
Background: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to develop a long-term competitive a
Externí odkaz:
https://doaj.org/article/e0125b994a9446ada82f6757579e39d2
Publikováno v:
Journal of Economic and Financial Sciences, Vol 17, Iss 1, Pp e1-e12 (2024)
Orientation: Revisiting the satisfaction–loyalty link is critical to better understand the driving factors of satisfaction and loyalty. This is especially true considering the increasing competitive nature of South Africa’s banking industry. Res
Externí odkaz:
https://doaj.org/article/47d2ca87e7e04bc0a32cb0f8dc794712
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 26, Iss 1, Pp e1-e12 (2023)
Background: Consumers are known to help others engage in consumption and anti-consumption practices. It is argued that behavioural involvement and social norm perceptions may motivate customers to help other customers engage in anti-consumption pract
Externí odkaz:
https://doaj.org/article/01b7b41c968a4799a3216677a902a448
Publikováno v:
Acta Commercii, Vol 18, Iss 1, Pp e1-e12 (2018)
Orientation: Experiential settings are becoming more popular to differentiate conventional brick-and-mortar retailing which now faces fierce competition from multiple other retail platforms. Research purpose: The study aims to identify and explain t
Externí odkaz:
https://doaj.org/article/ac4c7ad3ff894e4cb70d105e38862b2c
Publikováno v:
Acta Commercii, Vol 14, Iss 2, Pp e1-e10 (2014)
Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients. Storytelling communicates with impact as it focuses on creating engageme
Externí odkaz:
https://doaj.org/article/db961fcc859848759ed58162a9fdfd46
Publikováno v:
Acta Commercii, Vol 13, Iss 1, Pp e1-e10 (2013)
Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand
Externí odkaz:
https://doaj.org/article/57dfdb0e7c404fef945a279acac5f27b