Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Dandison Ukpabi"'
Publikováno v:
Journal of Travel & Tourism Marketing. 40:38-54
Problematic online usage (POU) and Internet addiction (IA) lack a refined classification. Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual users (i.e. older users) to Addicts (i.e. digital natives) acknowled
Publikováno v:
Information and Communication Technologies in Tourism 2023 ISBN: 9783031257513
This study explores the role of sound and its interaction with marketer-generated content (MGC) (i.e., emotional, informational, transactional) in influencing customer engagement (CE) (i.e., views and shares) in the context of tourism SMEs and TikTok
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9cf5aef342babf1b3aee72d25cfc89df
http://urn.fi/URN:NBN:fi:jyu-202301251465
http://urn.fi/URN:NBN:fi:jyu-202301251465
Publikováno v:
Information and Communication Technologies in Tourism 2023 ISBN: 9783031257513
The lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the post-COVID-19 branding strategie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca746adc1810fa72fd9bf13a2d26672e
http://urn.fi/URN:NBN:fi:jyu-202301261492
http://urn.fi/URN:NBN:fi:jyu-202301261492
Publikováno v:
Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa ISBN: 9781003264026
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3831a194e9d7972449f3a077f7a9cf52
https://doi.org/10.4324/9781003264026-3
https://doi.org/10.4324/9781003264026-3
Publikováno v:
Journal of Interactive Marketing. :109499682311572
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ b
Autor:
Sunday Adewale Olaleye, Emmanuel Mogaji, Friday Joseph Agbo, Dandison Ukpabi, Akwasi Gyamerah Adusei
Purpose The data economy mainly relies on the surveillance capitalism business model, enabling companies to monetize their data. The surveillance allows for transforming private human experiences into behavioral data that can be harnessed in the mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a0115ec1d4468185335258b6c2b12906
http://urn.fi/URN:NBN:fi:jyu-202211155210
http://urn.fi/URN:NBN:fi:jyu-202211155210
Autor:
Martin Lnenicka, Anastasija Nikiforova, Mariusz Luterek, Otmane Azeroual, Dandison Ukpabi, Visvaldis Valtenbergs, Renata Machova
Publikováno v:
Sustainable Cities and Society. 82:103906