Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Dana Schrotenboer"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 2, Pp 360-374 (2022)
The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of cu
Externí odkaz:
https://doaj.org/article/30b6faab132b4389a2ddfd083809be65
Publikováno v:
University of Twente Research Information (Pure Portal)
Purpose – The objective of this research is to discover the effects omni-channel retailing has on promotional strategy. This, in order to better understand how to alter promotional strategy in accordance with the ever-changing needs of customers, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3cd09429249eb4d1bb24e0c5f7f9531
https://research.utwente.nl/en/publications/the-effects-of-omnichannel-retailing-on-promotional-strategy(99024f91-0a43-4e68-af6a-117d78c3c0c6).html
https://research.utwente.nl/en/publications/the-effects-of-omnichannel-retailing-on-promotional-strategy(99024f91-0a43-4e68-af6a-117d78c3c0c6).html
