Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Dan Zigmond"'
Autor:
Aaron McGeever, Dan Zigmond, Kyle Kawagoe, Mason Kamb, Boris Veytsman, Jonathan Miller, Greg Huber, Lucy M Li
Publikováno v:
Physical Biology
In a previous work (Huber et al. 2020 Phys. Biol. 17 065010), we discussed virus transmission dynamics modified by a uniform clustering of contacts in the population: close contacts within households and more distant contacts between households. In t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::beb9cf69e23794b5efad781fbe35f731
https://doi.org/10.1088/1478-3975/abdacd
https://doi.org/10.1088/1478-3975/abdacd
Publikováno v:
Physical Biology
Shelter-in-place and other confinement strategies implemented in the current COVID-19 pandemic have created stratified patterns of contacts between people: close contacts within households and more distant contacts between the households. The epidemi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08541c18cb05c1e156ae402d4e566316
https://doi.org/10.1088/1478-3975/abb209
https://doi.org/10.1088/1478-3975/abb209
Autor:
Tara Cottrell, Dan Zigmond
There's a lot you probably don't know about the Buddha. For one, the real Buddha was thin. And before he became the'Enlightened One,'he was a pampered prince named Siddhartha. He tried dieting once and didn't like it any more than you do. Instead, he
Publikováno v:
Journal of Advertising Research. 52:451-457
In 2010, YouTube introduced TrueView in-stream advertising—online video advertisements that allowed the user to skip directly to the desired video content after five seconds of viewing. Google sought to compare these “skippable” in-stream adver
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01b194d4ab901b3442a6cae3ddb46350
https://doi.org/10.2501/jar-52-4-451-457
https://doi.org/10.2501/jar-52-4-451-457
Autor:
Dan Zigmond, Horst Stipp
Publikováno v:
Journal of Advertising Research. 50:162-168
Most Americans today use both television and the Internet on a daily basis, and studies have shown that many are frequently online or in proximity of a computer while they are watching television. One result of these multi-platform media use patterns
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f34ce46180fb664b2ce6dde5af05b88
https://doi.org/10.2501/s0021849910091324
https://doi.org/10.2501/s0021849910091324
Publikováno v:
Journal of Advertising Research. 49:419-428
This article introduces a measure of television ad quality based on audience retention using logistic regression techniques to normalize such scores against expected audience behavior. By adjusting for features such as time of day, network, recent us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::740d61f22a15093b5490b26e23f46735
https://doi.org/10.2501/s0021849909091090
https://doi.org/10.2501/s0021849909091090
The availability of precise data on TV ad consumption fundamentally changes this advertising medium, and allows many techniques developed for analyzing online ads to be adapted for TV. This chapter looks in particular at how results from the emerging
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6d969c77a166529fac371efa58e88cb
https://doi.org/10.4018/978-1-60960-189-8.ch009
https://doi.org/10.4018/978-1-60960-189-8.ch009
Publikováno v:
KDD Workshop on Data Mining and Audience Intelligence for Advertising
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs). In particular, we discuss how the accuracy of the retention score, a measure of ad quality, is improved by us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f31f31f6e60155bf482596de9eb31801
https://doi.org/10.1145/1592748.1592760
https://doi.org/10.1145/1592748.1592760
Autor:
Robert D. Gardner, Jason Bayer, Yossi Matias, Noam Nisan, Dan Zigmond, Danny Tom, Misha Seltzer, Tal Franji, Neil Rhodes, Deepak Chandra, Hal R. Varian
Publikováno v:
Automata, Languages and Programming ISBN: 9783642029295
ICALP (2)
ICALP (2)
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c13dd8a78604a86b73608353d8ab170
https://doi.org/10.1007/978-3-642-02930-1_26
https://doi.org/10.1007/978-3-642-02930-1_26
Periodical
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