Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Dan Harrington"'
Publikováno v:
ISEE Conference Abstracts. 2021
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e18a4256912607f2e4dfa00986b672e6
https://doi.org/10.1289/isee.2021.p-157
https://doi.org/10.1289/isee.2021.p-157
Publikováno v:
Psychology and Marketing. 15:333-348
Ambush marketing has emerged in recent years as an effective, if controversial, weapon in the arsenal of marketing departments seeking to associate themselves with sports events without the official authorization or endorsement of the event organizer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9e7157948e899b6bcf67ac34393160c
https://doi.org/10.1002/(sici)1520-6793(199807)15:4<333::aid-mar4>3.0.co
https://doi.org/10.1002/(sici)1520-6793(199807)15:4<333::aid-mar4>3.0.co
Autor:
Dan Harrington, Nick White
Publikováno v:
ASSER International Sports Law Series ISBN: 9789067041959
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69eb1e01ce5c916556a3f390e1f2f6a0
https://doi.org/10.1007/978-90-6704-541-4_18
https://doi.org/10.1007/978-90-6704-541-4_18
