An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Autor: Rajibul Hasan, Ben Lowe, Dan Alex Petrovici

Publikováno v: Journal of Public Policy and Marketing
Journal of Public Policy and Marketing, American Marketing Association, 2019, Vol. 38 (N° 1), pp. 61-80

International audience; So called “pro-poor” innovations may improve consumer wellbeing in subsistence marketplaces. However, there is little research that integrates the area with the vast literature on innovation adoption. Using a questionnaire

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4fcae835e419ab0a162ed11734e964c9
https://doi.org/10.1177/0743915618813348

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Autor: Adriano Ayres, Dan Alex Petrovici, Hans Ruediger Kaufmann, Cid Gonçalves Filho

Publikováno v: Journal of Business Research. 69:5735-5747

Few studies have examined the relationships between brands and consumers in the context of counterfeiting. In this context, this research aims to explore how the attachment of a consumer with a luxury brand can affect her/his decision to buy counterf

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::97fc28a6d8cad233f8714ed9193f91c8
https://doi.org/10.1016/j.jbusres.2016.05.003

Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong

Autor: Dan Alex Petrovici, Ben Lowe, Fanny Fong Yee Chan

Publikováno v: Journal of Marketing Communications. 23:311-328

Even though young adults are a major audience of films and the main target group for product placement, very few studies explore how youngsters across cultures perceive and interpret this marketing communication tool. This study explores this issue t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fbe5a6abbd1cfdabfd884f9c47ac3765
https://doi.org/10.1080/13527266.2015.1061036

Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets

Autor: Andrew Fearne, Fred A. Yamoah, Rachel Duffy, Dan Alex Petrovici

Publikováno v: Journal of Business Ethics. 136:181-197

© 2014, Springer Science+Business Media Dordrecht. Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ed9c690b04f46bccc7f98b12636bdcb
https://doi.org/10.1007/s10551-014-2509-9

Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models—An Abstract

Autor: Ben Lowe, Dan Alex Petrovici, Rajibul Hasan

Publikováno v: Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307

Most research into innovation adoption has been done within economically advanced countries. However, there is a growing need to understand consumer evaluations of innovations in “Bottom of the Pyramid” (BOP) markets (Nakata and Weidner 2012; Pra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b79c677b07fceb27e80ea7c7e5dcdb85
https://doi.org/10.1007/978-3-319-47331-4_214