Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Dalton McGuinness"'
Publikováno v:
Market Research Society. Journal.. 37:1-13
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8b8def91d26ae369305a86fa130b107
https://doi.org/10.1177/147078539503700202
https://doi.org/10.1177/147078539503700202
Publikováno v:
International Journal of Advertising. 14:219-230
This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid detergent, instant coffee and children's toothpaste. F
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11612d816ed60ba12ee9aea999b76a6a
https://doi.org/10.1080/02650487.1995.11104613
https://doi.org/10.1080/02650487.1995.11104613
Publikováno v:
International Journal of Advertising. 11:83-92
Although several claims have been made about the effectiveness of product sampling as a sales promotion technique, there is relatively little published research in support of these claims. A study ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcde8a92e6be51e7a13a3ded3aabc163
https://doi.org/10.1080/02650487.1992.11104479
https://doi.org/10.1080/02650487.1992.11104479