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Publikováno v:
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie. 24:9-25
Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72121c8b65a70f5d727cb5a3b5d4b653
https://doi.org/10.5604/01.3001.0053.4041
https://doi.org/10.5604/01.3001.0053.4041
