Zobrazeno 1 - 10
of 88
pro vyhledávání: '"Dae-Hee Kwak"'
Publikováno v:
Frontiers in Sports and Active Living, Vol 5 (2023)
George Floyd's death caused by police brutality fueled a wave of the Black Lives Matter (BLM) movement both nationally and globally. Almost every professional sports team in the United States released a statement pertaining to racial inequality and s
Externí odkaz:
https://doaj.org/article/4cd4d0e3ca6945ca81351e6f28b39c89
Publikováno v:
Sport Marketing Quarterly. Jun2023, Vol. 32 Issue 2, p150-161. 12p.
Autor:
Yong Jae Ko1, Dae Hee Kwak2, Eric Wonseok Jang3, Joon Sung Lee4, Akira Asada5, Yonghwan Chang6, Daehwan Kim7, Pradhan, Sean8, Yilmaz, Semih9
Publikováno v:
Sport Marketing Quarterly. Mar2023, Vol. 32 Issue 1, p33-46. 14p.
Publikováno v:
Journal of Park & Recreation Administration; Spring2024, Vol. 42 Issue 1, p99-108, 10p
Autor:
Zhijing Chen, Dae Hee Kwak
Publikováno v:
Communication & Sport. 11:439-461
An increasing number of athletes are speaking out on different social issues. There is also a growing acceptance and expectations of athletes utilizing their influence to push for social change. In recent years, some athletes have started disclosing
Publikováno v:
Korean Journal of Sport Management. 27:1-15
Publikováno v:
International Journal of Sport and Exercise Psychology. 21:508-533
Publikováno v:
Journal of Business Research. 132:906-917
Robust evidence suggests that cultural variation affects consumer information processing. However, how different cultural orientations lead consumers to different moral judgments toward celebrity endorsers’ unethical behaviors is less appreciated.
Autor:
Dae Hee Kwak, Yonghwan Chang
Publikováno v:
European Sport Management Quarterly. :1-22
One general conclusion from existing studies is that if a team spends more resources and efforts on socially responsible initiatives, fan responses are more likely to be favorable. In the current s...
Autor:
Dae Hee Kwak, Youngho Park
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 23:173-189
PurposeThe current study aims to provide a systematic approach to detecting and identifying social desirability bias (SDB) in survey data using controversial sponsorship as a research context.Design/methodology/approachWe used an experimental approac