Relative Effectiveness of Print and Digital Advertising: A Memory Perspective.

Autor: Venkatraman, Vinod¹ (AUTHOR) vinod.venkatraman@temple.edu, Dimoka, Angelika² (AUTHOR) dimoka@bauer.uh.edu, Vo, Khoi³ (AUTHOR) khoi@wearedirt.com, Pavlou, Paul A.⁴ (AUTHOR) pavlou@bauer.uh.edu

Publikováno v: Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p827-844. 18p. 1 Color Photograph, 5 Charts.

The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study

Autor: Benbasat, Izak, Dimoka, Angelika, Pavlou, Paul A., Qiu, Lingyun

Publikováno v: In International Journal of Human - Computer Studies January 2020 133:56-70

Impacts of product type and representation type on the perception of justice and price fairness

Autor: Isabella, Giuliana, Mazzon, José Afonso, Dimoka, Angelika

Publikováno v: In Journal of Business Research December 2017 81:203-211

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.

Autor: VENKATRAMAN, VINOD¹ vinod.venkatraman@temple.edu, DIMOKA, ANGELIKA² dimoka@temple.edu, PAVLOU, PAUL A.³ pavlou@temple.edu, KHOI VO⁴ khoi.vo@temple.edu, HAMPTON, WILLIAM⁵ william.hampton@temple.edu, BOLLINGER, BRYAN⁶ bryan.bollinger@duke.edu, HERSHFIELD, HAL E.⁷ hal.hershfield@anderson.ucla.edu, MASAKAZU ISHIHARA⁸ mishihar@stern.nyu.edu, WINER, RUSSELL S.⁹ rwiner@stern.nyu.edu

Publikováno v: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p436-452. 17p. 1 Diagram, 4 Charts, 1 Graph.

ON THE USE OF NEUROPHYSIOLOGICAL TOOLS IN IS RESEARCH: DEVELOPING A RESEARCH AGENDA FOR NEUROIS.

Autor: Dimoka, Angelika¹ (AUTHOR) angelika@temple.edu, Banker, Rajiv D.¹ (AUTHOR) rajiv.banker@temple.edu, Benbasat, Izak² (AUTHOR) izak.benbasat@ubc.ca, Davis, Fred D.^3,4 (AUTHOR) fdavis@walton.uark.edu, Dennis, Alan R.⁵ (AUTHOR) ardennis@indiana.edu, Gefen, David⁶ (AUTHOR) gefend@drexel.edu, Gupta, Alok⁷ (AUTHOR) alok@umn.edu, Ischebeck, Anja⁸ (AUTHOR) anja.ischebeck@uni-graz.at, Kenning, Peter H.⁹ (AUTHOR) peter.kenning@zeppelin-university.de, Pavlou, Paul A.¹ (AUTHOR) pavlou@temple.edu, Müller-Putz, Gernot¹⁰ (AUTHOR) gernot.mueller@tugraz.at, Riedl, René¹¹ (AUTHOR) rene.riedl@jku.at, vom Brocke, Jan¹² (AUTHOR) jan.vom.brocke@uni.li, Weber, Bernd¹³ (AUTHOR) bernd.weber@ukb.uni-bonn.de

Publikováno v: MIS Quarterly. Sep2012, Vol. 36 Issue 3, p679-A19. 43p. 8 Color Photographs, 15 Charts.