Zobrazeno 1 - 10
of 30
pro vyhledávání: '"D. Todd Donavan"'
Publikováno v:
Journal of Business Research. 132:289-300
With two multilevel studies, the present research applies sensemaking theory to examine the ignored cross-level relationship of corporate reputation with consumer-company identification, along with moderators of this effect. The results indicate that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b1d0ce36a71192b6c7fe8d18bc266d0
https://doi.org/10.1016/j.jbusres.2021.04.012
https://doi.org/10.1016/j.jbusres.2021.04.012
Publikováno v:
Journal of Business Research. 109:221-235
The current study reveals that a customer-focused approach to choosing celebrity endorsers (based on consumer-endorser identification) is a more useful predictor of endorsement success than a product-focused approach (product-endorser fit) alone. Spe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1d0ca9e863fe57fae5fbdfa90b63d40
https://doi.org/10.1016/j.jbusres.2019.11.048
https://doi.org/10.1016/j.jbusres.2019.11.048
Publikováno v:
Annals of Applied Sport Science. 8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45dd16fc4ad75f7e9fc9602543449783
https://doi.org/10.29252/aassjournal.846
https://doi.org/10.29252/aassjournal.846
Publikováno v:
Journal of Applied Psychology. 101:743-755
Due to its practical importance, the relationship between customer satisfaction and frontline employee (FLE) job satisfaction has received significant attention in the literature. Numerous studies to date confirm that the constructs are related and r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c2489ecad157bf8714b0d80ba8a61a2
https://doi.org/10.1037/apl0000079
https://doi.org/10.1037/apl0000079
Publikováno v:
Journal of Marketing Research.
Companies spend billions of dollars annually on sales force training, often carried out as off-site, multiday training events. However, the numerous challenges involved in training an entire sales group force many retailers to selectively train only
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e0916b43f30118795f19072d1d810cc
https://doi.org/10.1509/jmr.15.0334
https://doi.org/10.1509/jmr.15.0334
Publikováno v:
Psychology & Marketing. 32:611-623
Blending elements of the heuristic–systematic model and social identity theory, the authors extend theory by exploring the role of intimacy as a key boundary condition for identification (ID). Specifically, this research illustrates how intimacy af
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::423423b08c0921eb530cfa0b5a53d449
https://doi.org/10.1002/mar.20804
https://doi.org/10.1002/mar.20804
Autor:
Brad D. Carlson, D. Todd Donavan
Publikováno v:
Journal of Sport Management. 27:193-206
By integrating social identity theory with brand personality, the authors test a model of how perceptions of human brands affect consumer’s level of cognitive identification. The findings suggest that consumers view athletes as human brands with un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8b44700525fa908a2d3604e652e3bc1
https://doi.org/10.1123/jsm.27.3.193
https://doi.org/10.1123/jsm.27.3.193
Publikováno v:
International Journal of Retail & Distribution Management. 37:370-384
PurposeThe purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending.Design/methodology/approachA field study was conducted with ga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16022b4302e908be08bf22df7af2cfab
https://doi.org/10.1108/09590550910948592
https://doi.org/10.1108/09590550910948592
Publikováno v:
Journal of Environmental Psychology. 28:339-352
Mean and covariance structure (MACS) modeling is used to explore a central question in contemporary environmental psychology: “How should human environments be conceptualized?”. Specifically, an expanded version of the preference model of landsca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29a63026f2bad9755b15273d4d03f6e4
https://doi.org/10.1016/j.jenvp.2008.03.004
https://doi.org/10.1016/j.jenvp.2008.03.004
Publikováno v:
Journal of Advertising. 37:45-57
Previous research has demonstrated that preexposure of publicity about advertising campaigns facilitates recall of subsequently advertised brands. In this paper, we investigate the potential inhibitive effect; that is, preexposure of publicity can su
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8c5c4fef46aa34f6d8f89b157e5ed47
https://doi.org/10.2753/joa0091-3367370104
https://doi.org/10.2753/joa0091-3367370104