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pro vyhledávání: '"D. Scott Borden"'
Publikováno v:
Biomimetics, Vol 5, Iss 4, p 60 (2020)
The disparity between disciplinary approaches to bioinspired innovation has created a cultural divide that is stifling to the overall advancement of the approach for sustainable societies. This paper aims to advance the effectiveness of bioinspired i
Externí odkaz:
https://doaj.org/article/b91da3f1c5634002b0c1adb1d6e81c13
Autor:
D. Scott Borden, Taryn Mead
Publikováno v:
International Journal of Rural Management. :097300522211359
This article examines challenges and opportunities some rural small and medium enterprises (SMEs) face in maximising the value of Certified Benefit Corporation status. Eight case studies provide insights into the disadvantages of becoming, and mainta
Autor:
D. Scott Borden, L. Suzanne Suggs
Publikováno v:
Social Marketing Quarterly. 25:193-208
Classic and social marketing research has described some of the benefits of using humor. However, while these studies have strongly recommended the strategy, little has been reported on why practitioners have, or could, leverage humor to reach campai
Publikováno v:
Biomimetics
Biomimetics, Vol 5, Iss 60, p 60 (2020)
Biomimetics, Vol 5, Iss 60, p 60 (2020)
The disparity between disciplinary approaches to bioinspired innovation has created a cultural divide that is stifling to the overall advancement of the approach for sustainable societies. This paper aims to advance the effectiveness of bioinspired i
Publikováno v:
Social Marketing Quarterly. 24:151-163
This article presents the results of a social marketing campaign to encourage individuals to compost at a university dining facility. Downstream efforts were less effective than desired in changing behavior and instead, changes to patron’s environm
Publikováno v:
International Journal of Sustainability in Higher Education. 19:608-621
Purpose This paper aims to test a nudge, or intervention, designed through behavioral insights at a university campus to discover cost-effective means for increasing recycling participation and methods for estimating waste removal cost savings. Desig
Publikováno v:
Social Marketing Quarterly. 23:354-367
This article investigates the application of the Delphi method as a tool for building stakeholder consensus on the impact and prioritization of campaign initiatives as applied in a campaign to promote water efficiency behavior. To date, use of the De
Publikováno v:
Journal of Sustainable Tourism. 25:903-920
This paper investigates the impact on the guest experience of initiatives promoting water efficient behaviour in small/medium-sized enterprises (SMTEs) offering tourism accommodation. Interviews with 16 SMTE managers revealed businesses were unable t
Publikováno v:
Marketing for Sustainable Tourism ISBN: 9780203711668
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67540baec2dbbb48f034e2eedbb0b6d4
https://doi.org/10.4324/9780203711668-3
https://doi.org/10.4324/9780203711668-3