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pro vyhledávání: '"D. G. Beyn"'
Autor:
D. G. Beyn, Jsc 'Nvc „Wagons'', Cjsc 'Eurosib SPb-Transport Systems', O. D. Pokrovskaya, S. V. Kondratenko, T. S. Titova, Yu. P. Boronenko
Publikováno v:
PROCEEDINGS OF PETERSBURG TRANSPORT UNIVERSITY. 18:95-120
Objective: Drawing on the results of the conducted marketing research, to work out a portrait of a potential consumer of groupage cargo transportation in a pallet wagon and a matrix of market consumer expectations with an assessment of customer focus