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pro vyhledávání: '"D. E. Voziyanov"'
Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 20, Iss 1, Pp 200-210 (2023)
Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whol
Externí odkaz:
https://doaj.org/article/96621a96c5344dfaa36a0af49982677c
Publikováno v:
International Trade and Trade Policy. 8:130-139
The article analyzes international examples of the development of the image of territories and the creation of a city brand, gives marketing recommendations for the development of large and small settlements. Territories need marketing in order for m