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pro vyhledávání: '"D J, Collis"'
Autor:
D J, Collis, C A, Montgomery
Publikováno v:
Harvard business review. 76(3)
What differentiates truly great corporate strategies from the merely adequate? How can executives at the corporate level create tangible advantage for their businesses that makes the whole more than the sum of the parts? This article presents a compr
Autor:
K, van der Heijden, M, Maccoby, N, Hama, J T, Lundquist, D J, Collis, C, Zeithaml, J E, Martin, V P, Carroll, R, Lurie
Publikováno v:
Harvard business review. 71(5)
In "From Value Chain to Value Constellation: Designing Interactive Strategy" (July-August 1993), Richard Normann and Rafael Ramírez argue that successful companies increasingly do not just add value, they reinvent it. The key strategic task is to re