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Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

Autor: Robyn A. LeBoeuf, Melissa D. Cinelli

Publikováno v: Journal of Consumer Psychology. 30:40-59

This paper examines the effects of firm motivation (an intrinsic or extrinsic interest in their product) on perceptions of brand authenticity and anticipated product quality. Specifically, studies 1 and 2 show that an intrinsic motivation increases a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8a705d2e062edc63d5c301b30357810
https://doi.org/10.1002/jcpy.1123

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Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

Autor: Melissa D. Cinelli, Judith Anne Garretson Folse, Christopher L. Newman, Douglas W. Vorhies

Publikováno v: Journal of the Academy of Marketing Science. 47:76-96

It has been a widely held notion that firms can benefit from using preferential treatment in their customer relationship management strategies. For example, many firms provide select customers (i.e., recipients) with exclusive promotional offers that

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a28f565188356ad446e828ea2c5d6864
https://doi.org/10.1007/s11747-018-0601-x

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The Desire for Consumption Knowledge

Autor: Chris Janiszewski, Joshua J. Clarkson, Melissa D. Cinelli

Publikováno v: Journal of Consumer Research. 39:1313-1329

Are consumers motivated to seek out experiences that enhance their appreciation within a product category--and if so, does their level of experiential expertise (or consumption knowledge) within a product category bias the types of experiences they v

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc5aef91a3ddc40109a21a0eed681fb4
https://doi.org/10.1086/668535

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How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors?

Autor: Chi Zhang, Saim Kashmiri, Melissa D. Cinelli

Publikováno v: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466

While there is a significant amount of research investigating the impact of firm’s unethical behaviors on consumers’ attitudes, limited amount examines the effect of brand age, which is a potential powerful contributor to consumers’ brand evalu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a42b19df37bbc39640be9038c12b3c35
https://doi.org/10.1007/978-3-319-26647-3_48

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Purification of a polysaccharide conjugate vaccine using microfiltration membranes in backpulsing mode

Autor: Emily Wen, Danielle Murray, Lynn D. Cinelli, Ann L. Lee, Russel J. Lander, Sangeetha L. Sagar

Publikováno v: Journal of Membrane Science. 258:23-34

When developing a manufacturing process for vaccine commercialization, it is prudent to identify a second source vendor for raw materials and supplies used in the process, and to qualify them for inclusion into the regulatory filing. This work descri

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a03cadfff4e5fce9c19974b27ac9d41c
https://doi.org/10.1016/j.memsci.2005.02.024

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Novel Technique to Drill Horizontal Laterals Revitalizes Aging Field

Autor: Ahmed Kamel, Steven D. Cinelli

Publikováno v: All Days.

Upward trends in oil prices and the proliferation of new technology enable operators to capitalize on new opportunities. Horizontal drilling and completion are opening up reserves in many fields that were not previously economically viable. This tren

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::733d62e4c0ad6589f2ae62a161970e0d
https://doi.org/10.2118/163405-ms

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Conference

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Akademický článek

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Hydrocarbon generation in southern Sicily. A three dimensional computer aided basin modeling study

Autor: L. Novelli, M.N. Yalçin, K.J. Schmitt, L. Mattavelli, D. Cinelli, D.H. Welte

Publikováno v: Organic Geochemistry. 13:153-164

A three-dimensional computer-aided basin modeling study was performed in order to determine timing and spatial distribution of hydrocarbon (HC) generation in southern Sicily. The entire information concerning the geologic evoulution such as age, thic

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8acb4983c8251d633e1b78e4c36e6593
https://doi.org/10.1016/0146-6380(88)90035-6

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