How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking

Autor: Déborah Philippe, Alain Debenedetti, Damien Chaney

Publikováno v: Marketing Theory
Marketing Theory, In press, 22 (3), pp.333-358. ⟨10.1177/14705931221089327⟩

International audience; While social evaluations have gained prominence in the field of marketing, few studies have investigated how brands strategically mobilize their social evaluations. This study aims to further explore the potential of social ev

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a1df7a4fec5d92f0841506e4017f3db
https://doi.org/10.1177/14705931221089327

Maintaining legitimacy in contested mature markets through discursive strategies: the case of corporate environmentalism in the French automotive industry

Autor: Déborah Philippe, Damien Chaney, Ashlee Humphreys, Alain Debenedetti

Publikováno v: Industrial Marketing Management
Industrial Marketing Management, Elsevier, In press
Industrial Marketing Management, Elsevier, 2020, ⟨10.1016/j.indmarman.2020.02.009⟩
Industrial Marketing Management, Elsevier, 2021, 92, pp.332-343
Industrial Marketing Management, vol. 92, pp. 332-343

International audience; Market-level studies based on institutional theory have gained prominence in recent marketing research seeking to investigate legitimation dynamics. Although these studies have paid particular attention to how organizations bu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52154c80e2d8904d05af156a454cf369
https://hal.archives-ouvertes.fr/hal-02493108/document

The Exchange, Formalization, and Implementation of Meaning in Sensemaking Conflicts

Autor: Déborah Philippe, Morten Aaltvedt

Publikováno v: Academy of Management Proceedings. 2020:14399

This paper draws on previous sensemaking and sensegiving research in an attempt to explain how repeated situations of competing understandings around issues could lead to a catastrophic outcome. We...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fe7acceb4635f7b97472425815bfc82c
https://doi.org/10.5465/ambpp.2020.14399abstract

Run Away or Stick Together? The Impact of Organization-Specific Adverse Events on Alliance Partner Defection

Autor: Xavier Castañer, Déborah Philippe, Olga Bruyaka

Publikováno v: Academy of Management Review, vol. 43, no. 3, pp. 445-469

Alliances are inter-organizational relationships wherein partners agree to engage in joint action and share benefits and burdens. But when might an adverse event that strikes one partner become too burdensome for another partner? Extant theories of a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33cf1e02c3faa89d2b74adb6732d3cf5
https://serval.unil.ch/notice/serval:BIB_6F534FC73D04

Debunking the Inner Contradictions of the CSR Metanarrative

Autor: Aurélien Feix, Déborah Philippe

Publikováno v: Academy of Management Proceedings. 2017:12961

Conceiving Corporate Social Responsibility (CSR) as a discursive institution, we argue that CSR legitimizes its existence through a metanarrative of which we critically examine several variants. We...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7695ec88a5ea57ac369543e491e7f445
https://doi.org/10.5465/ambpp.2017.12961abstract