Zobrazeno 1 - 10
of 83
pro vyhledávání: '"D, Bodkin"'
Autor:
Cara Peters, Charles D. Bodkin
Publikováno v:
International Journal of Online Marketing. 12:1-15
Consumers want to engage with the retail store community in the shopping context. This study examines how consumers’ perceptions of source credibility and perceived usefulness of online reviews impact an intention to engage with the online retail s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::348618c63778c872b3d4c61efd860170
https://doi.org/10.4018/ijom.288424
https://doi.org/10.4018/ijom.288424
Autor:
Cara Peters, Charles D. Bodkin
Publikováno v:
Journal of Educators Online. 18
Cell phone usage, particularly app usage, is pervasive among today’s college students. Utilizing the uses and gratifications theory, the current study explores students’ perceptions of the utility of smartphone apps in an educational context. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06bb59b1071f5a493e6654702fe63cc5
https://doi.org/10.9743/jeo.2021.18.1.5
https://doi.org/10.9743/jeo.2021.18.1.5
Autor:
Cara Peters, Charles D. Bodkin
Publikováno v:
Journal of Retailing and Consumer Services. 45:1-11
Most studies on community in marketing examine a branding context. Few look at community in the retailing context. The present study aimed to examine whether retail store communities exist in the same way as brand communities. We collected data via a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3944b0eec784c7f67a90b596520d688f
https://doi.org/10.1016/j.jretconser.2018.08.001
https://doi.org/10.1016/j.jretconser.2018.08.001
Publikováno v:
International Journal of Market Research. 60:380-393
Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests. To fill this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::365ca003d5fa43a5dd1b28bfded6988d
https://doi.org/10.1177/1470785317751614
https://doi.org/10.1177/1470785317751614
Publikováno v:
Journal of Product & Brand Management. 25:479-489
Purpose Company stores market to their internal employees via the distribution of branded promotional products. The purpose of this study is to investigate factors that may influence when an employee is more likely to purchase from a company store. D
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee498b50f79180f880166761f9372332
https://doi.org/10.1108/jpbm-09-2015-0998
https://doi.org/10.1108/jpbm-09-2015-0998
Publikováno v:
Corporate Communications: An International Journal. 20:256-275
Purpose – The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British Petroleum (BP) Deep Water Horizon oil spill. Design/methodology/
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e597fad65d424ffc851e009c3dd1ec7
https://doi.org/10.1108/ccij-08-2014-0055
https://doi.org/10.1108/ccij-08-2014-0055
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Publikováno v:
Journal of Consumer Behaviour. 11:124-135
Co-production has been traditionally studied in the context of industrial and service markets. This study investigates the consumer's search for meaning and fulfillment via one type of co-production, collective co-production. The case study method wa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caeaf73a5b760b7d2d8dc035a7c528b1
https://doi.org/10.1002/cb.388
https://doi.org/10.1002/cb.388
Publikováno v:
Journal of Business Research. 62:1013-1019
Using qualitative methods, the authors examine commitment in the sports industry and specifically in a NASCAR context. Commitment, or the culmination of the customer-service provider relationship, plays a particularly critical role in NASCAR, for whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a0b9e2d75897e9c750984706597d6a9
https://doi.org/10.1016/j.jbusres.2008.05.005
https://doi.org/10.1016/j.jbusres.2008.05.005
Autor:
Ellen Sewell, Charles D. Bodkin
Publikováno v:
Eastern Economic Journal. 35(1):96-114
This paper investigates the impact of the internet on intra-brand competition in new car markets by empirically examining its role in the search process. The model is a two-equation simultaneous system with one continuous and one dichotomous dependen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7ce921522678781402d1efa4fb8b820
http://www.palgrave-journals.com/eej/journal/v35/n1/full/9050046a.html
http://www.palgrave-journals.com/eej/journal/v35/n1/full/9050046a.html