Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Cynthia M. Webster"'
Autor:
Cynthia M. Webster, Helen Siuki
Publikováno v:
Psychology & Marketing. 38:1293-1313
Publikováno v:
Journal of Brand Management. 28:186-198
Adopting and clearly communicating a higher purpose has become a key priority for many brands. More and more commercial organizations see purposeful branding as the next competitive advantage and are aligning themselves with a worthy cause or societa
Publikováno v:
Research Handbook of Global Leadership ISBN: 9781782545354
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97eca50cfdac3e142587ae98dd49e1df
https://doi.org/10.4337/9781782545354.00021
https://doi.org/10.4337/9781782545354.00021
Autor:
Cynthia M. Webster, Frances Chang
Publikováno v:
Journal of Small Business Management. 57:1304-1327
The purpose of this study is to examine how small to medium‐sized enterprises (SMEs) in different industry segments utilize government, industry, and professional networks and to test the influence...
Publikováno v:
Journal of Consumer Marketing. 34:480-488
Purpose With the soaring volumes of brand-related social media conversations, digital marketers have extensive opportunities to track and analyse consumers’ feelings and opinions about brands, products or services embedded within consumer-generated
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 29:317-345
Many health providers sponsor online communities that enable health consumers to connect and share experiences. This qualitative study draws upon both social capital and consumer behavior theories to demonstrate that consumers participating in the cr
Publikováno v:
Journal of Management & Organization. 23:186-205
This paper identifies the resource needs of international entrepreneurs and examines the role of government and industry networks as providers of resource opportunities deemed essential by international entrepreneurs for international growth. Unique
Autor:
Jasmina Ilicic, Cynthia M. Webster
Publikováno v:
Psychology & Marketing. 33:410-420
Celebrity brand authenticity is introduced as a construct that represents consumer perceptions of celebrities being “true to oneself” in their behaviors and interactions with consumers. A scale is developed through two purification stages and the
Publikováno v:
Journal of Small Business Management. 54:1015-1037
Social entrepreneurs create value for and with target communities in need. This paper responds to calls for research addressing social entrepreneurs’ drive to benefit others. We draw from psycholog...
Publikováno v:
Academy of Management Proceedings. 2020:13015
In seeking resources, entrepreneurs need networks but more than that they need the motivation and ability to enact different roles to capture network resources. We investigate the experiences of ni...