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pro vyhledávání: '"Cynthia Frownfelter Lohrke"'
Publikováno v:
Journal of Management Education. 46:345-382
Strategy educators have employed SWOT analysis for decades as a means of teaching strategy formulation to students. Despite this well-established practice, many scholars and practitioners have called for discontinuing it as a pedagogical tool for sev
Autor:
Charles M. Carson, Matthew J. Mazzei, Kevin Pan, Cynthia Frownfelter Lohrke, Jennings B. Marshall, Alan I. Blankley
Publikováno v:
The International Journal of Management Education. 16:483-492
In an effort to expand data analytics instruction, universities have launched data analytics majors and graduate programs in data analytics. While this effort meets the need for developing data analytics specialists, an equally important need is to i
Autor:
Cynthia Frownfelter Lohrke
Publikováno v:
Journal of Accounting Education. 39:68-83
Over sixty percent of AIS courses cover Excel because it is an important tool for accounting students to learn and master. Although spreadsheet programs like Excel provide powerful analytical tools for business, in practice, they are often created an
Publikováno v:
Business Horizons. 59:7-12
Mergers and acquisitions (M&As) are an important tool for improving a firm's competitive positioning and performance. Despite M&As’ promise, however, they often fail to meet performance goals. Challenges often arise when managers try to integrate t
Publikováno v:
Organizational Research Methods. 14:389-393
Publikováno v:
Academy of Management Proceedings. 2018:15303
Strategy educators have employed SWOT analysis for decades as way to teach strategy formulation. Despite this well-established practice, many scholars have called for removing it as a pedagogical tool. We suggest possible remedies for SWOT analysis p
Publikováno v:
International Small Business Journal: Researching Entrepreneurship. 24:159-178
Small- and medium-sized enterprises (SMEs) can use the internet to establish direct customer contact, thereby reducing reliance on channel intermediaries for customer support. Based on transaction cost analysis, this study examined whether SMEs facin
Publikováno v:
Journal of Business Communication. 38:337-357
Graphical presentation of financial and non-financial information represents a relatively low-cost means by which companies can enrich their annual reports. Graphics focus readers' attention. Further, graphics may facilitate understanding and enhance