Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Cynthia Anna Wijayanti"'
Publikováno v:
Journal of Management and Business Review, Vol 21, Iss 2, Pp 200-220 (2024)
The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on
Externí odkaz:
https://doaj.org/article/5e560db85c4e4677aff790e27cadb4ac
Publikováno v:
Journal of Management and Business Review, Vol 20, Iss 1, Pp 34-54 (2023)
Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, bra
Externí odkaz:
https://doaj.org/article/a633b5ab2eef4146b3fa6d3506b19ada
Autor:
Fidelia Utari, Cynthia Anna Wijayanti
Publikováno v:
Journal of Management and Business Review, Vol 18, Iss 2, Pp 420-437 (2021)
Penelitian ini bertujuan untuk meneliti pengaruh positif kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen. Karakteristik konsumen yang diteliti dalam penelitian ini adalah excitement dan product knowledge, y
Externí odkaz:
https://doaj.org/article/c6aa8ef99ded48c2be2a528e4ab959ee
Autor:
Cynthia Anna Wijayanti, Fidelia Utari
Publikováno v:
Journal of Management and Business Review. 18:420-437
Penelitian ini bertujuan untuk meneliti pengaruh positif kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen. Karakteristik konsumen yang diteliti dalam penelitian ini adalah excitement dan product knowledge ,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ac6ac8aec6792f2d02101eebb5b7827
https://doi.org/10.34149/jmbr.v18i2.287
https://doi.org/10.34149/jmbr.v18i2.287
Autor:
Cynthia Anna Wijayanti, Jessen Jessen
Publikováno v:
Journal of Global Business and Management Review. 4:9
This study aims to examine the effect of Consumer ethnocentrism and worldmindedness on willingness to buy imported Korean noodle. It is proposed that Domestic product judgement has a moderating effect toward willingness to buy imported Korean noodle.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6020ee129bfc43d98b4cb0d5e1590c0
https://doi.org/10.37253/jgbmr.v4i2.6833
https://doi.org/10.37253/jgbmr.v4i2.6833
Autor:
Cynthia Anna Wijayanti
Publikováno v:
Klabat Journal of Management. 1:11
The purpose of this research is to examine the influence and relationship of Service Quality, Brand Loyalty and Customer’s Satisfaction as an intervening variable. The subject of the research is Indonesian-based local restaurant Pizza E-Birra under
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b3b1cc099cd497b829d395e1dad8dc8
https://doi.org/10.31154/kjm.v1i1.447.11-42
https://doi.org/10.31154/kjm.v1i1.447.11-42