Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Customerization"'
Autor:
M. A. Kalinina
Publikováno v:
Управленческие науки, Vol 7, Iss 2, Pp 66-69 (2017)
The article discusses strategies of customization and customerization as an innovative drivers for economic development in a turbulence economy. The analytic study examines relatively new marketing paradigm based on changing customer’s behavior on
Externí odkaz:
https://doaj.org/article/2c59e71808774582ab9b7df2eed01ede
Autor:
Kaluzhsky Mikhail
The digital economy is changing the institutional content of logistics, forming a new direction – network logistics. Customization is being replaced by customization of commodity production, and this radically changes the role of consumers in suppl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20749e2e743ee7d2ee3e25ed1ef1a6c3
Akademický článek
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Publikováno v:
Human Resource Management Journal. 32:524-539
This article reports on a participant ethnography of a people analytics (PA) team operating within the human resources (HR) function of a European multinational corporation at the cutting edge of PA development. Despite their analytical expertise, th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66ea0d5f3f33ddfc59d78179c4d1ee53
https://doi.org/10.1111/1748-8583.12412
https://doi.org/10.1111/1748-8583.12412
Autor:
Anh Dung Vu, Thi Bich Hanh Tran
Publikováno v:
Journal of Marketing Management. :1-34
This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value....
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08064ba66205b58488a20ff816e42cb8
https://doi.org/10.1080/0267257x.2021.1908398
https://doi.org/10.1080/0267257x.2021.1908398
Autor:
Taewon Suh, T. Edwin Chow
Publikováno v:
Industrial Marketing Management. 93:10-21
Based on the advanced market conceptualizations and the emergence of market-shaping strategy and mixed business models, this study develops a theoretical definition and a practical solution of digital marketing for ethnic ventures' mixed business mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5b11a61e4f96a2d9accd55ee577070c
https://doi.org/10.1016/j.indmarman.2020.12.014
https://doi.org/10.1016/j.indmarman.2020.12.014
Autor:
Kashif Abrar
Publikováno v:
Sukkur IBA Journal of Management and Business. 6:66-86
Attracting and retaining customers is considered essential for success of any business entity operating all across the globe. Therefore, customer needs and demands need to be emphasized in order to earn a profitable market share. The present study ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eda6d20f9db3f2c946679b01ad6aa38c
https://doi.org/10.30537/sijmb.v6i1.266
https://doi.org/10.30537/sijmb.v6i1.266
Publikováno v:
International Marketing Review. 35:619-636
Purpose The purpose of this paper is to investigate how technological innovations mitigate inefficiencies in marketing channels in the context of microfinance markets in emerging markets. By examining in detail, specific market inefficiencies that in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a8c5a4f661f6f68a59fb11916a6969a
https://doi.org/10.1108/imr-11-2015-0256
https://doi.org/10.1108/imr-11-2015-0256
Autor:
Kaluzhsky Mikhail
The virtualization of the market has provoked a change not only in the market environment, but also in the institutions of logistics and other applied disciplines (marketing, management, etc.). These changes are global in character, determining the i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::77579ab65715167ccec947b664227cb7
Akademický článek
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