Zobrazeno 1 - 10
of 6 068
pro vyhledávání: '"Customer value"'
Publikováno v:
Corporate Communications: An International Journal, 2024, Vol. 29, Issue 6, pp. 1034-1053.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-03-2023-0042
Publikováno v:
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 153, Iss 9, Pp 76-88 (2024)
The increasing environmental awareness has propelled green marketing, integrating environmentally friendly aspects in product marketing to enhance value in the eyes of consumers. In a tourism village, this strategy can elevate perceived customer valu
Externí odkaz:
https://doaj.org/article/b10683aaa4cd4e7bb88483ca80063ba7
Publikováno v:
International Journal of Lean Six Sigma, 2024, Vol. 15, Issue 5, pp. 1102-1126.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJLSS-08-2023-0149
Autor:
Sreenivasan, Aswathy, Suresh, M.
Publikováno v:
Journal of Science and Technology Policy Management, 2023, Vol. 15, Issue 5, pp. 963-996.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTPM-05-2022-0083
Publikováno v:
International Journal of Quality and Service Sciences, 2024, Vol. 16, Issue 2, pp. 145-166.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJQSS-08-2023-0120
Publikováno v:
Problems and Perspectives in Management, Vol 22, Iss 2, Pp 539-554 (2024)
In the context of mergers and acquisitions (M&A), management decisions regarding asset allocation play a key role in determining the strategic value of intangible assets. This study investigates the allocation of such assets, particularly goodwill, i
Externí odkaz:
https://doaj.org/article/2032140259604803ad842c0ad6e0a2db
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100279- (2024)
Customer Lifetime Value (CLV) represents the total worth of a customer to a company over time, aiding businesses in resource allocation and tailored marketing for profitability. This literature review fills a research gap by examining how customer ri
Externí odkaz:
https://doaj.org/article/2db91e1c79c74fbaaac948192010541e