Service fairness and customer satisfaction : Mediating role of customer psychological empowerment

Autor: Han, Xiaoyun, Fang, Shujie, Xie, Lishan, Yang, Junfeng

Publikováno v: Journal of Contemporary Marketing Science, 2019, Vol. 2, Issue 1, pp. 50-62.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JCMARS-01-2019-0003

Customer Empowerment: An antecedent and a consequence of customer engagement in value co-creation

Autor: Moussafir, Kaoutar, Qmichchou, Mohammed

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 2 No. 5 (2021): September; 305-323
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 2 No. 5 (2021): Septembre; 305-323

For its numerous benefits, value co-creation has caught the interest of scholars and practitioners, as it has become a key approach for monitoring the customer-company relationship. Thus, the success of value co-creation relies on the willingness of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn26588455::f7730cbf8b740078cb7990eeae3d043a
https://www.ijafame.org/index.php/ijafame/article/view/329

Customer Psychological Empowerment as a Critical Source of Customer Engagement

Autor: Caroline Morrongiello, Gilles N'Goala, Dominique Kreziak

Publikováno v: International Studies of Management and Organization
International Studies of Management and Organization, Taylor & Francis (Routledge), 2017, 47 (1), pp.61-87. ⟨10.1080/00208825.2017.1241089⟩

International audience; Interpersonal influence today includes an extension in cyberspace in the form of e–word-of-mouth (eWOM), thereby transforming customers into information producers. Companies nonetheless continue to experience difficulty in e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29728436c27247b4250897926dde9a25
https://doi.org/10.1080/00208825.2017.1241089

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