Výsledky vyhledávání - "Customer loyalty programs. Casinos. Competition. Attitude (Psychology) Consumer behavior."

Electronic Resource

The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty

Autor: Jeon, Sang Mi.

Publikováno v: Connect to online resource - MSU authorized users.

Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008.
Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print.

Externí odkaz: http://ezproxy.msu.edu:2047/login?url=http://proquest.umi.com/pqdweb?did=1616691611&sid=5&Fmt=2&clientId=3552&RQT=309&VName=PQD

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