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Publikováno v:
International Journal of Information Management, 47, 198-214. Elsevier
International Journal of Information Management, 47, 198-214. Elsevier Ltd
Bagheri, S, Kusters, R J & Trienekens, J J M 2019, ' Customer knowledge transfer challenges in a co-creation value network : Toward a reference model ', International Journal of Information Management, vol. 47, pp. 198-214 . https://doi.org/10.1016/j.ijinfomgt.2018.12.019
International Journal of Information Management, 47, 198-214. Elsevier Ltd
Bagheri, S, Kusters, R J & Trienekens, J J M 2019, ' Customer knowledge transfer challenges in a co-creation value network : Toward a reference model ', International Journal of Information Management, vol. 47, pp. 198-214 . https://doi.org/10.1016/j.ijinfomgt.2018.12.019
In today’s interconnected global marketplace, where customers have become increasingly knowledgeable and empowered, a customer-centric view is becoming a prominent differentiating strategy for firms. Accordingly, firms with the aim of delivering a
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