Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Customer emotional satisfaction"'
Publikováno v:
Journal of Management Science and Engineering, Vol 6, Iss 2, Pp 177-196 (2021)
With changing customer attitudes toward consumption and function homogenization, product appearance designs have an increasing influence on the purchase decision. Customer characteristics and emotional factors play an important role here. This study
Externí odkaz:
https://doaj.org/article/0beb7207c9dc42099f7abc7fdcd2fec1
Publikováno v:
Journal of Management Science and Engineering, Vol 6, Iss 2, Pp 177-196 (2021)
With changing customer attitudes toward consumption and function homogenization, product appearance designs have an increasing influence on the purchase decision. Customer characteristics and emotional factors play an important role here. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::322807fa6eff478ac2d7d9cacbb3ee08
http://www.sciencedirect.com/science/article/pii/S2096232021000123
http://www.sciencedirect.com/science/article/pii/S2096232021000123
Akademický článek
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