Zobrazeno 1 - 10
of 4 655
pro vyhledávání: '"Customer Lifetime Value"'
Autor:
Andreassen, Tor W.1 (AUTHOR) tor.andreassen@nhh.no
Publikováno v:
Journal of Service Research. Nov2024, Vol. 27 Issue 4, p497-500. 4p.
Autor:
Bonacchi, Massimiliano1,2 (AUTHOR), Perego, Paolo1 (AUTHOR)
Publikováno v:
Accounting Horizons. Dec2024, Vol. 38 Issue 4, p1-29. 29p.
Autor:
Jabr, Wael1 (AUTHOR) wjabr@psu.edu, Ghoshal, Abhijeet2 (AUTHOR) abhi@illinois.edu, Cheng, Yichen3 (AUTHOR) ycheng11@gsu.edu, Pavlou, Paul4 (AUTHOR) pavlou@bauer.uh.edu
Publikováno v:
Journal of Management Information Systems. 2023, Vol. 40 Issue 2, p470-502. 33p. 2 Diagrams, 8 Charts, 4 Graphs.
Publikováno v:
Journal of Management & Business Research (2521-4306). Sep2024, Vol. 41 Issue 3, p387-411. 25p.
Autor:
Margono, Albert Gianta1 albert_gianta@sbm-itb.ac.id, Aprianingsih, Atik2 atik.apri@sbm-itb.ac.id
Publikováno v:
Interdisciplinary Social Studies. Jul-Sep2024, Vol. 3, p1-11. 11p.
Autor:
حسین رحیمی کلور1 h-clever@uma.ac.ir, رحیم محمدخانی1 hadimgg@gmail.com
Publikováno v:
Iranian Journal of Insurance Research (IJIR). Jan2024, Vol. 13 Issue 1, p29-42. 14p.
Autor:
Dikareva-Brugman, Anastasia (AUTHOR) a.dikareva@uva.nl, Guyt, Jonne Y. (AUTHOR), Konuș, Umut (AUTHOR)
Publikováno v:
Journal of Interactive Marketing. Feb2024, Vol. 59 Issue 1, p19-41. 23p.
Understanding the evolution of engagement with brand posts on social media using agent-based models.
Autor:
Gurazada, Pavankumar1 (AUTHOR) pavankumar.gurazada@greatlearning.in, Maity, Moutusy2 (AUTHOR) mmaity@semo.edu
Publikováno v:
European Journal of Marketing. 2024, Vol. 58 Issue 11, p2596-2634. 39p.
Autor:
Singh, Shweta1 (AUTHOR) shweta_kean@outlook.com, Murthi, B.P.S.2 (AUTHOR) murthi@utdallas.edu, Rao, Ram C.3 (AUTHOR) rrao@utdallas.edu, Steffes, Erin4 (AUTHOR) esteffes@towson.edu
Publikováno v:
International Journal of Bank Marketing. 2024, Vol. 42 Issue 7, p1695-1717. 23p.