Zobrazeno 1 - 10 of 1 316 pro vyhledávání: '"Customer Journey"'
1
Akademický článek
Metaverse customer journeys in tourism: building viable virtual worlds
Autor: Zhong, Lina, Xu, Zongqi, Morrison, Alastair M., Li, Yunpeng, Zhu, Mengyao
Publikováno v: Tourism Review, 2023, Vol. 79, Issue 8, pp. 1409-1426.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/TR-07-2023-0492
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3
Akademický článek
Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace
Autor: Zha, Dongmei, Foroudi, Pantea, Marvi, Reza
Publikováno v: Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 4, pp. 650-681.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/QMR-05-2023-0070
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4
Akademický článek
Challenges and opportunities in the digitalization of the B2B customer journey
Autor: Andersson, Svante, Aagerup, Ulf, Svensson, Lisa, Eriksson, Sanna
Publikováno v: Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 13, pp. 160-174.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JBIM-12-2023-0714
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5
Kniha
From Interaction to Immersion: Exploring AR and VR's Transformative Role in Consumer Engagement
Autor: Jayawardena, Nirma S., Bandyopadhyay, C., Bibi, B.
In recent times, marketers have started using augmented and virtual reality (AR-VR) to offer unique customer experiences and enhance engagement. While the use of AR-VR in marketing has become the ‘new normal', businesses are still struggling to use
Externí odkaz: http://hdl.handle.net/10454/20125
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6
Akademický článek
Monitoring emotions throughout the onboard customer journey – evidence from the travel and tourism industry
Autor: Anastasia Gerou
Publikováno v: Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractThe primary objective of this study is to evaluate passengers’ emotions throughout different stages of their onboard customer journey to determine whether assessing passengers’ emotions at a single stage of their journey accurately reflec
Externí odkaz: https://doaj.org/article/c803fe5fe4714ea1a11a7bf1517402b9
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7
Akademický článek
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining
Autor: Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul
Publikováno v: International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100245- (2024)
To achieve effective marketing, continual enhancement of product and service quality is pivotal. Assessing brand equity encompasses diverse methods, including questionnaires and interviews, unearthing invaluable customer insights. The choice of data
Externí odkaz: https://doaj.org/article/5b68788e24f0433589bc19a1623f2882
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8
Kniha
Sensorial Customer Experiences in Online Touchpoints
Autor: Becker, Larissa, author, Rech, Eduardo, author
Publikováno v: The Impact of Digitalization on Current Marketing Strategies
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/978-1-83753-686-320241002
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9
Akademický článek
Moving to subscriptions: service growth through business model innovation in consumer and business markets
Autor: Nansubuga, Brenda, Kowalkowski, Christian
Publikováno v: Journal of Service Management, 2024, Vol. 35, Issue 6, pp. 185-215.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JOSM-10-2023-0438
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Plný text Recenzováno Digitální knihovna AV ČR
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