Roles of customer care in consumer goods retail marketing: evidence from Vietnam

Autor: Cuong Hung Pham

Publikováno v: Independent Journal of Management & Production; Vol. 13 No. 4 (2022): Independent Journal of Management & Production (Special Edition CIMEE); s514-s525
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P

The study is carried out to identify the role of customer care in consumer goods retail marketing using evidence from Vietnam. It is significant to write that through extending excellent customer care services; retail businesses report increased sale

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e611ae5a2ad379865a8eb1d0fa61c713
https://doi.org/10.14807/ijmp.v13i4.1923

Factors Influencing marketing activities of consumer goods retailers in the context of the 4.0 industrial revolution: Evidence from Vietnam

Autor: Cuong Hung Pham

Publikováno v: Independent Journal of Management & Production; Vol. 13 No. 4 (2022): Independent Journal of Management & Production (Special Edition CIMEE); s381-s392
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P

In the era of e-commerce and atomization, the expectations of customers have increased multi-fold. The customers want virtual displays of the products, automatic billings, electronic customer relationship management and much more. They want to be inf

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da2b2c66a0d7e155599cc605d9315551
http://www.ijmp.jor.br/index.php/ijmp/article/view/1894

Factors Affecting the Competitive Advantage of Supermarkets: Evidence from Vietnam

Autor: Cuong Hung Pham

Publikováno v: Global Business and Finance Review, Vol 24, Iss 1, Pp 59-70 (2019)

This article focuses on analyzing the factors affecting the competitive advantage of supermarkets. The purpose of the study is to develop a framework for analysis of the factors to likely effect competitive advantage of supermarkets. There are seven

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b670c71088ce90b1aad512632b21481
https://doi.org/10.17549/gbfr.2019.24.1.59

Role of Digital Marketing in Consumer Goods Retailing: Evidence from Vietnam In the Context of the 4th Industrial Revolution

Autor: Cuong Hung Pham

Publikováno v: Journal of Contemporary Issues in Business and Government. 27

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::47cdb56b9d92ce2961918c8f9a3c6f66
https://doi.org/10.47750/cibg.2021.27.02.106

Lecturer’s Working Environment and Teaching Competence in Selected Agricultural Colleges in Vietnam

Autor: Duong Thai Le, Cuong Hung Pham

Publikováno v: International Journal of Financial Research. 7

The paper entitled Lecturer’s working environment and teaching competence in selected agricultural colleges in Vietnam conducted during the period from October 2013 to March 2016. This section demonstrates how the target and objectives of the study

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d79d125934729d522fd1cd2bf747e21c
https://doi.org/10.5430/ijfr.v7n5p56