Challenges and opportunities for utilizing MSME digital marketing applications in tourism areas

Autor: Andry Mochamad Ramdan, Euis Eka Pramiarsih, Ria Herdhiana, Rita Zahara, Cucu Lisnawati

Publikováno v: International journal of business, economics & management. 5:131-142

Talking about the challenges of running a business in this competitive era is a fact. Likewise, running a tourism-supporting MSME business in Indonesia has challenges and opportunities. This study aims to obtain scientific evidence and discuss it to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9151b7754f4aff37c3225635a3379de1
https://doi.org/10.21744/ijbem.v5n3.1912

THE INFLUENCE OF PERSONAL FACTOR ON PERCEPTION AND MOTIVATION IN THE SHIFTING OF SHOPPING PATTERN FROM TRADITIONAL TO MODERN MARKETS

Autor: Euis Eka Pramiarsih, Cucu Lisnawati

Publikováno v: Manajerial : Jurnal Manajemen dan Sistem Informasi; Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi; 32-42

The growth of modern markets (supermarket) has big influence on traditional markets, especially regarding their consumers. Therefore the purposes of this research are analyzing the influence of personal factor to perception and motivation in purchasi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::67315e0efa8f57bc4bfdc25d96c356cc
https://ejournal.upi.edu/index.php/manajerial/article/view/24857