Seeing sweet and choosing sour:Compensatory effects of typeface on consumers’ choice behavior

Autor: Qian Janice Wang, Tobias Otterbring, Kristian Rolschau

Publikováno v: Rolschau, K, Janice Wang, Q & Otterbring, T 2020, ' Seeing sweet and choosing sour : Compensatory effects of typeface on consumers’ choice behavior ', Food Quality and Preference, vol. 85, 103964 . https://doi.org/10.1016/j.foodqual.2020.103964

The present research included two field studies investigating, firstly, the effects of round and angular typefaces on taste expectations and, secondly, how such expectations may have downstream effects on naturalistic consumer choice. A taste experim

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::874f48883c7099776c7bbf78c6da77b1
https://pure.au.dk/portal/da/publications/seeing-sweet-and-choosing-sour(dc59a185-a61a-49fd-883f-cad79aafcbd4).html

Evolution of crossmodal reorganization of the voice area in cochlear-implanted deaf patients

Autor: Jean-François Démonet, Julien Rouger, Bernard Fraysse, Olivier Deguine, Sebastien Lagleyre, Pascal Barone

Publikováno v: Hum Brain Mapp
Human Brain Mapping
Human Brain Mapping, Wiley, 2012, 33 (8), pp.1929-1940. ⟨10.1002/hbm.21331⟩

International audience; Psychophysical and neuroimaging studies in both animal and human subjects have clearly demonstrated that cortical plasticity following sensory deprivation leads to a brain functional reorganization that favors the spared modal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::765f20c4285f15b196e9bc67da66eaba
https://doi.org/10.1002/hbm.21331

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