Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?

Autor: Pulh, Mathilde, Graillot, Laurence, Belvaux, Bertrand, Notebaert, Jean-François

Publikováno v: 15th International Conference on Arts and Cultural Management AIMAC
15th International Conference on Arts and Cultural Management AIMAC, International Association of Arts and Cultural Management (AIMAC), Jun 2019, Venise, Italy

International audience; Immersive concepts, games, participation, digitization ... many concepts that cultural institutions adopt to enlarge their audiences. Through these tools, reality, imagination and simulation, are mixing to give rise to a hyper

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::dd0fa54dd7ef00959b057d89bd2deef1
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02276281

Analysis of current situation and trends in distribution channels in the German market

Autor: Zabloudilová, Pavlína

The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspecti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2186::b78820f858c21ffaa15caa6e5b476ea8
http://www.nusl.cz/ntk/nusl-196529