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pro vyhledávání: '"Crockett, Chelsi"'
Autor:
Crockett, Chelsi
Publikováno v:
Electronic Theses and Dissertations.
This research aims to examine the logos of lifestyle brands and explore whether certain logo colors elicit a purchase response in consumers. Color Theory and Impression Management Theory are examined alongside the idea of this study. Two-hundred-nine
Externí odkaz:
https://dc.etsu.edu/etd/3734
https://dc.etsu.edu/cgi/viewcontent.cgi?article=5236&context=etd
https://dc.etsu.edu/cgi/viewcontent.cgi?article=5236&context=etd
Autor:
Crockett, Chelsi, Waters, Susan
Publikováno v:
Undergraduate Honors Theses.
This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were
Externí odkaz:
https://dc.etsu.edu/honors/438
https://dc.etsu.edu/cgi/viewcontent.cgi?article=1528&context=honors
https://dc.etsu.edu/cgi/viewcontent.cgi?article=1528&context=honors