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Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Adopting a multi-theoretical approach to CSR, this thesis speculates whether customer loyalty and brand trust, mediated by stakeholder perceptions of banking performance - competitive and socially responsible - can spillover into the competitive sphe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::3b898be51d31f4a2fd681464ee9db234
https://hdl.handle.net/10071/23895
https://hdl.handle.net/10071/23895