Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Cristina Zerbini"'
Publikováno v:
British Food Journal. 125:253-276
PurposeThe research carried out a bibliometric analysis of the literature on environmental sustainability from a demand perspective by analyzing the scientific contributions published in the last twenty years.Design/methodology/approachA bibliometric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fabaa0b997b1244c9e21e3689cdcd2fa
https://doi.org/10.1108/bfj-06-2022-0491
https://doi.org/10.1108/bfj-06-2022-0491
Publikováno v:
Sinergie Italian Journal of Management. 41:85-106
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d52ee297025e023c6dd3860b8a209b1
https://doi.org/10.7433/s120.2023.05
https://doi.org/10.7433/s120.2023.05
Publikováno v:
Sinergie Italian Journal of Management. 40:233-256
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::590e8be86208439dc7feba69cce715a5
https://doi.org/10.7433/s118.2022.11
https://doi.org/10.7433/s118.2022.11
Publikováno v:
International Journal of Research in Marketing, 39(4), 1186-1208. ELSEVIER SCIENCE BV
E-commerce has significantly reshaped consumers’ shopping processes and habits. The need to understand the key drivers of online shopping has received keen attention and fueled a rich strand of studies. To help managers and researchers synthesize t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e73aaa4d6b8949a1c5641fbe20af96d5
https://research.rug.nl/en/publications/1587680f-4790-4706-95b4-c110daced09a
https://research.rug.nl/en/publications/1587680f-4790-4706-95b4-c110daced09a
Publikováno v:
Sinergie Italian Journal of Management. 38:149-163
Purpose of the paper: The paper aims to enrich the knowledge on the role of packaging material in influencing the product buying process. Methodology: A between-subjects experimental design was conducted in order to investigate if the product quality
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2b764fb360a719cd1379afc40f942b8
https://doi.org/10.7433/s113.2020.09
https://doi.org/10.7433/s113.2020.09
Autor:
Cristina Zerbini, Donata Tania Vergura
Publikováno v:
International Series in Advanced Management Studies ISBN: 9783031120268
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4a951b99906e823af056d82da0a7462
https://doi.org/10.1007/978-3-031-12027-5_6
https://doi.org/10.1007/978-3-031-12027-5_6
Publikováno v:
British Food Journal. 121:2027-2035
Purpose The palm oil debate has become highly polarised in recent years and is of crucial importance for multinationals and their policies. The purpose of this paper is to investigate the consumers’ response towards product packs communicating this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc68b5c34fdedb0bc33ff77a69234899
https://doi.org/10.1108/bfj-01-2019-0020
https://doi.org/10.1108/bfj-01-2019-0020
Publikováno v:
British Food Journal. 121:1605-1613
Purpose Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making process of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32b9984d6c2e3e226bb5efc4bcb4fcf1
https://doi.org/10.1108/bfj-07-2018-0417
https://doi.org/10.1108/bfj-07-2018-0417
Publikováno v:
The Art of Digital Marketing for Fashion and Luxury Brands ISBN: 9783030703233
The study described in this chapter aimed to enhance knowledge on the influence of electronic word of mouth (eWOM) on consumers’ decision-making processes. eWOM emerged as a key driver in consumers’ decision-making processes given its greater imp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2db2c1656437777b79d31cc98ea81715
https://doi.org/10.1007/978-3-030-70324-0_10
https://doi.org/10.1007/978-3-030-70324-0_10
Packaging is the last marketing communication tool a company can use before the purchase decision is made. It creates positive or negative brand associations and informs consumers about the product category, personality, and quality. This chapter exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66ca75ad6e9cdbb6aef2a335b25d3f47
https://doi.org/10.4018/978-1-7998-1419-1.ch012
https://doi.org/10.4018/978-1-7998-1419-1.ch012