Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Cristina VIJOLI"'
Autor:
Cristina VIJOLI, Nicolae MARINESCU
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 62, Iss 1 (2017)
This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research
Externí odkaz:
https://doaj.org/article/4f21f0f341284ad69a290849d38384d0
Autor:
Nicolae Marinescu, Cristina Vijoli
Publikováno v:
Studia Universitatis Babeș-Bolyai Negotia. 62:5-22
This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e1adcc9213c8803f804cbc4cb489228
https://doi.org/10.24193/subbnegotia.2017.1.01
https://doi.org/10.24193/subbnegotia.2017.1.01