Zobrazeno 1 - 10
of 73
pro vyhledávání: '"Cristina Olarte-Pascual"'
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-8 (2023)
Abstract Intensive in-store use of smartphones has driven ethically questionable behaviors with significant economic repercussions for the survival of brick-and-mortar retailers. The mobile-assisted showroomer’s dilemma refers to the dilemma such s
Externí odkaz:
https://doaj.org/article/610423a47d11424d9efa83a9ee864b37
Publikováno v:
Journal of Management and Business Education, Vol 4, Iss 2, Pp 165-182 (2021)
The present research is based on the work of Pelegrín-Borondo et al. (2020) which analyzed the results of a gamification developed in order to reduce the degree of students’ amotivation in the subjects and to increase the service quality perceptio
Externí odkaz:
https://doaj.org/article/7b8e0c1223324b649dae1a28f3a74c3d
Publikováno v:
European Journal of Management and Business Economics, Vol 30, Iss 2, Pp 243-260 (2021)
Purpose – In a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work identifies the drivers that lead tourists to use digital information sources
Externí odkaz:
https://doaj.org/article/47ed6da3e9ca42728efac0b250ea1e9d
Publikováno v:
Revista de Marketing y Publicidad, Vol 1, Iss 4 (2022)
Este trabajo ha obtenido un accésit del Premio Estudios Financieros 2021 en la modalidad de Marketing y Publicidad. Desde la perspectiva tecnológica, la crisis covid-19 ha supuesto para el retail: (a) la aceleración de la transformación digital
Externí odkaz:
https://doaj.org/article/2b1ec896cc0544139e6a5ec5470f22bc
Publikováno v:
Journal of Management and Business Education, Vol 3, Iss 1, Pp 72-89 (2020)
The loss of students’ motivation (amotivation) is among the most important problems in academic centers. Nowadays, it is still unknown if gamification diminish the loss of students’ motivation and if it affects the perception of the teaching qual
Externí odkaz:
https://doaj.org/article/622e59fe2ed44520883003b69b1d9fdf
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Externí odkaz:
https://doaj.org/article/fb4d37b10fcc4dd7a4ec49c18d9bddae
Publikováno v:
Harvard Deusto Business Research, Vol 8, Iss 1, Pp 31-48 (2019)
The aim of this work is to identify the reasons behind the choice of brick-and-mortar stores to make purchases and provide new evidence of the role that such establishments play in the omnichannel environment. An empirical study carried out in the ci
Externí odkaz:
https://doaj.org/article/77ff82efe0be499ab450446cb449f6cd
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 22, Iss 1, Pp 63-82 (2018)
Purpose - The new omnichannel strategy aims to offer a holistic shopping experience through the integration of online and offline channels. The introduction of technology in the physical store is an essential factor to this end. The purpose of this s
Externí odkaz:
https://doaj.org/article/72e0756275eb44568f3aaae17cb388f1
Publikováno v:
European Journal of Management and Business Economics, Vol 26, Iss 2, Pp 220-237 (2017)
Purpose - The purpose of this paper is to study the optimization of the geographical location of a network of points of sale, so that each retailer can have access to a potential geographic market. In addition, the authors study the importance of the
Externí odkaz:
https://doaj.org/article/1c4bff67dfed49a898f74c851f7ef46a
Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials
Publikováno v:
Complexity, Vol 2018 (2018)
The in-store use of smartphones is revolutionizing the customer journey and has the potential to become an important driver in the omnichannel context. This paper aims at identifying the key factors that influence customers’ intentions to use smart
Externí odkaz:
https://doaj.org/article/2a6e35a503424c4889889dcb8f4ed02a